POWER OF FOUR
At the heart of our mission are four core principles. Together they activate our unified strength, elevating our industry’s profile and driving top and bottom-line results for all our members.
ADVOCATING
- One voice representing one vision, engaging and impacting the issues that matter most to our members.
- A rigorously focused and aligned advocacy with world-class legislative and regulatory experts addressing the most pressing priority issues affecting our industry and your bottom line.
- A unified force representing the industry’s size, scope, strength and economic importance to all policymakers.
- Practical toolkits and timely legislative alerts for key priority issues.
COMMUNICATING
- Shaping and spreading a compelling, consistent industry narrative through all channels, informing and inspiring all stakeholders.
- Timely intelligence and insights relevant to your business.
- Expert guidance and access to the latest resources and trends.
- Leadership in key, revenue-critical media issues; focused crisis communication resources.
- Current industry news and analysis.
EXPANDING
- Ensuring the enhancement of our current workforce, and preparing the next generation for success.
- Networking and exchanging insights with your peers at industry events.
- Sharing ideas and important information at meetings of our industry councils and committees.
- Comprehensive hospitality research via the Research and Data Center.
- Access and discounts on Educational Institute products and certifications.
- Providing timely research findings to inform and guide business plans for the entire industry.
IMPACTING
- The contribution of our industry to the national economy is undeniably significant.
- Ensuring that we go forward and grow stronger together means making sure our industry is seen, heard, and sought out when the big issues are discussed and before important decisions are made. That’s why we continue to focus keenly on what matters most to our members.
Leading Excellency
We are the leading hotel organization, dedicated to the Hotel Industry Excellency in the provision to
- Aid, Support and Facilitate your ability to reach your target market.
- Network with key decision makers.
- Create opportunities for the growth and development of our business.
- Voice your ideas and opinions.
- Facilitate your advocacy.
- Keep you up-to-date of the current trends and information.
We challenge the Growth of our Presence, Influence and Action with Key Policymakers, through
The Power of Our Collective Voice and the clarity of our vision
Our commitment to represent and support EACH and EVERY ONE of Our Members.
Our dedicated focus on the issues that matter most to all of us.
